Operational clarity for
businesses ready to grow
Analytics · Automation · Strategy. I work with small and mid-sized businesses to replace guesswork with systems — and noise with insight.
What I bring to your business
I'm not a generalist agency. I'm one person who has spent years building dashboards, models, and systems inside one of the world's largest manufacturers — and I bring that same rigor to organizations that deserve it just as much.
Dashboards & Business Reporting
Power BI, Excel, and custom dashboards built for the people who actually use them. You stop asking "where's the data?" and start asking "what do we do about it?"
Process Automation
Find where your team is spending time on work that shouldn't require humans. Build workflows that run themselves. Free people up for thinking, not clicking.
Analytics & Customer Strategy
Customer segmentation, cohort analysis, website analytics, and strategic planning frameworks. Understand who your customers actually are — and what that means for growth.
Website & Digital Clarity
Supporting website redesigns with sharp focus on messaging, structure, and user experience. Your website is often the first pitch you make — it should work as hard as you do.
AI Integration for Business
Identify high-value AI use cases, build proof-of-concept tools, and develop a practical roadmap without the hype. Where AI fits — and where it doesn't.
Fractional Analytics Support
Not ready to hire a full-time data person? I work on a project or retainer basis — building the analytical infrastructure your business needs with the flexibility a small team requires.
Built inside one of the world's largest manufacturers
The tools and thinking I bring to consulting clients aren't theoretical. They were forged building EV fleet electrification dashboards, developing customer segmentation models, analyzing robotics deployment across plants, and evaluating emerging technology for executive strategy at GM.
When I work with your business, you're getting Fortune 500 analytical infrastructure — scaled to what you actually need.
What corporate taught me — and why it makes me a better consultant
I am not leaving corporate — I love what I do at GM. But navigating a large organization as a new hire is genuinely overwhelming. These are the hard-won lessons that shaped how I think.
Ask your boss, your boss's boss, and their boss what you can do to make their life easier
Not as a performance. Genuinely. The fastest way to become indispensable is to understand what keeps the people above you up at night — and quietly solve it. Most new hires focus entirely on their job description. The ones who get noticed focus up the chain.
Find the niche where everyone needs you
Corporate is full of specialists who can only help one team. The people with the most leverage sit at intersections — between engineering and business, between data and strategy, between technical and human. Build that position deliberately. Once you bridge two worlds, you become hard to replace.
Be honest — even when it's uncomfortable
Corporations are full of people telling leadership what they want to hear. The ones who are genuinely valued say "that approach won't work, and here's why" — respectfully, with a better idea. Honesty paired with an alternative is currency. Honesty alone is a complaint.
Do work you genuinely care about — work-life balance follows naturally
I never chased work-life balance. I chased work I was actually interested in. When you care about what you're building, the hours don't feel like a grind. The people who burn out aren't usually working too hard — they're working hard on things that don't matter to them.
Express your opinion — clearly, confidently, with evidence
Early-career professionals often stay quiet in rooms full of senior people. That's understandable, but it's a missed opportunity. Your perspective as a new hire is genuinely valuable — you see things veterans are too close to notice. Say what you think. Bring data. Invite disagreement. That's how you earn respect faster than waiting your turn.
Corporate is overwhelming at first — and that's exactly right
Everyone is confused in the first six months. The goal isn't to have all the answers — it's to ask better questions faster than anyone expects. Comfort with ambiguity, combined with genuine curiosity, separates people who thrive from people who wait to be told what to do.
Projects & Initiatives
A selection of the work I've done across General Motors, Wake Forest University, and independent consulting — spanning dashboards, automation, analytics, and systems design.
Autonomous Robotics Center — Sep 2025 – Present
Built executive-level dashboards tracking Collaborative Robot and Autonomous Mobile Robot deployments across GM plants. Used daily by teams reporting to the VP of Robotics, providing real-time visibility into deployment status, timelines, and performance.
Currently building a unified dashboard consolidating all optimization projects, autonomous mobile deployments, and automation initiatives across GM manufacturing. Designed to give leadership a single source of truth for tracking progress and impact.
Evaluating external companies and emerging technologies — specifically ASRSs, AMRs, and AFTs — for potential GM partnerships and deployments. Traveling to meet with companies, vetting technology fit, and reporting findings back to leadership and manufacturing directors.
Digital Transformation Analytics & Insights — Feb 2025 – Sep 2025
Built Power BI dashboards delivering actionable insights on ICE-to-EV transition strategies for commercial fleet operators. Analyzed charger compatibility, dwell time, and daily usage patterns to generate tailored electrification recommendations. Work contributed to GM Envolve's fleet transition tools used by commercial clients nationally.
Read coverage → Fleet OwnerDeveloped segmentation models and KPI frameworks for the GM Customer Playbook — supporting strategic sales planning and persona-based targeting. Collaborated with cross-functional teams and leadership to align analytical outputs with broader commercial strategy.
Quality Innovation Manufacturing — Aug 2024 – Feb 2025
Developed and deployed a global tool to balance workloads and improve team planning across international manufacturing teams in the US, India, and Brazil. Reduced manual planning overhead and improved visibility into resource distribution across plant launches.
Enhanced GM's MESH training platform by integrating Agile workflows and building a technical skill development tracking framework. Simultaneously analyzed CO₂ efficiency, packaging, and shipping routes to drive data-informed decisions on body manufacturing logistics.
Led the analytics workstream for a 9-month collaboration with WSFD to build a live Power BI dashboard tracking 911 calls, response times, resource allocation, and incident mapping. Integrated Active 911 and Fireworks CAD system feeds with historical Excel data. Built to improve response times, enhance situational awareness, and support real-time firefighter decision-making.
Designed and built a competitive electric propulsion system for marine use as part of a senior engineering capstone. Conducted research into stakeholder needs, hydrodynamics, and electric motor systems. Built multiple prototype iterations for the battery box, motor mount, and electrical schematic — with a focus on cost-effectiveness, water-tightness, and race-ready performance.
Shadowed senior consultants on a process optimization and inventory management engagement for Unisto Corporation. Contributed to workflow analysis, field problem simulation, and solution development that resulted in a 28.5% increase in throughput. Also managed invoicing and client collections, coordinating with banks to ensure timely payments.
Let's figure out what your business actually needs.
No pitch decks. No pressure. Just an honest conversation about where you are and where you want to go.
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