Analytics · Automation · Strategy. I work with small and mid-sized businesses to replace guesswork with systems — and noise with insight.
I'm not a generalist agency. I'm one person who has spent years building dashboards, models, and systems inside one of the world's largest manufacturers — and I bring that same rigor to organizations that deserve it just as much.
Power BI, Excel, and custom dashboards built for the people who actually use them. You stop asking "where's the data?" and start asking "what do we do about it?"
Find where your team is spending time on work that shouldn't require humans. Build workflows that run themselves. Free people up for thinking, not clicking.
Customer segmentation, cohort analysis, website analytics, and strategic planning frameworks. Understand who your customers actually are — and what that means for growth.
Supporting website redesigns with sharp focus on messaging, structure, and user experience. Your website is often the first pitch you make — it should work as hard as you do.
Identify high-value AI use cases, build proof-of-concept tools, and develop a practical roadmap without the hype. Where AI fits — and where it doesn't.
Not ready to hire a full-time data person? I work on a project or retainer basis — building the analytical infrastructure your business needs with the flexibility a small team requires.
The tools and thinking I bring to consulting clients aren't theoretical. They were forged building EV fleet electrification dashboards, developing customer segmentation models, analyzing robotics deployment across plants, and evaluating emerging technology for executive strategy at GM.
When I work with your business, you're getting Fortune 500 analytical infrastructure — scaled to what you actually need.
I am not leaving corporate — I love what I do at GM. But navigating a large organization as a new hire is genuinely overwhelming. These are the hard-won lessons that shaped how I think.
Not as a performance. Genuinely. The fastest way to become indispensable is to understand what keeps the people above you up at night — and quietly solve it. Most new hires focus entirely on their job description. The ones who get noticed focus up the chain.
Corporate is full of specialists who can only help one team. The people with the most leverage sit at intersections — between engineering and business, between data and strategy, between technical and human. Build that position deliberately. Once you bridge two worlds, you become hard to replace.
Corporations are full of people telling leadership what they want to hear. The ones who are genuinely valued say "that approach won't work, and here's why" — respectfully, with a better idea. Honesty paired with an alternative is currency. Honesty alone is a complaint.
I never chased work-life balance. I chased work I was actually interested in. When you care about what you're building, the hours don't feel like a grind. The people who burn out aren't usually working too hard — they're working hard on things that don't matter to them.
Early-career professionals often stay quiet in rooms full of senior people. That's understandable, but it's a missed opportunity. Your perspective as a new hire is genuinely valuable — you see things veterans are too close to notice. Say what you think. Bring data. Invite disagreement. That's how you earn respect faster than waiting your turn.
Everyone is confused in the first six months. The goal isn't to have all the answers — it's to ask better questions faster than anyone expects. Comfort with ambiguity, combined with genuine curiosity, separates people who thrive from people who wait to be told what to do.
No pitch decks. No pressure. Just an honest conversation about where you are and where you want to go.
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